Tattoo Business

Letting your business grow passively and being dependent only on word of mouth leaves your business’s success to chances. As a tattoo artist, you must’ve thought of ways to open a profitable tattoo business and make money. But the road to becoming one of the most famous and highly paid tattooists like Scott Campbell or Kat Von D is not an easy one. 

It takes hard work and commitment to possess the talent of being a supreme tattoo artist. However, that’s not all, taking thoughtful actions in marketing and sales planning grows your business much faster. 

Getting Started

Tattoo artists need a thorough amount of training in order to get skills and craftsmanship. Beyond these skills, however, should be the businessflas knowledge to ensure your tattoo business is running smoothly. A quality tattoo artist is built based on many factors such as talent and experience but it doesn’t always necessary to have one yourself. If you’re an entrepreneur who lacks training there are always local artists to partner with to grow your business venture. Hire a professional well-trained team, obtain proper permits and documentation, and inspect the expenses properly to boost your tattoo business and make money. 

Business Plan 

Tattoo shops are much more than just inking. There is tattoo removal, body piercing, cosmetic tattooing, design work, and many more other services you can provide. The level of competition in your area will help in deciding on the services to offer. 

Once you decide what to sell, now is the time to sit down and work on the business idea. Why, you ask? Well for starters how will you know what’s the next step without any business plan! It’s difficult to reach the destination without any detailed route, right! From the list of services to pricing, budget and marketing strategies, there are many factors to consider before opening your doors. You can also consider starting where there is no competition in the immediate area. No matter how good you’re at what you do, your competitors will always affect your profits. 

Location

Deciding on a location is an essential factor in the success of any business. The tattoo industry is no different. When finalizing the location make sure that you’re familiar with all the required rules & regulations and abide by them. Some excellent location ideas to set up your tattoo business and make money:

  • Retail center
  • Flea market
  • College campuses
  • Easily accessible locations by public transportation

Another factor is the traffic outside the shop and in the nearby area. It might cost extra to go with a trendy and upscale area but it will also mean more visibility from potential customers. 

Marketing

You could have the product and services in the world but it will make no difference if the consumers are unaware of your existence. Tattooing as an art and business has stayed true to its roots, personally crafted companies, individual artists tend to stay in their territory, which is the reason tattoo chains are very uncommon and largely unsuccessful. To advertise yourself aggressively start with an online portfolio and social media. We’ve put together a list of marketing ideas to get you started:

  • Be local
  • Build a website and email list
  • Interact on Facebook and Instagram
  • Use Hashtags
  • Get noticed with Google Ads
  • Ask for feedback and testimonials
  • Connect with influencers
  • Sell gift vouchers
  • Traditional marketing – flyers, newspaper ads, billboards, radios

Right Selection of Tools

There will be plenty of places where you can cut back on expenses to save on your budget but tools aren’t one of them. Never skimp on tools if you want higher clients to come in. Yes, tools don’t make the artist, but with the help of state-of-the-art tools you can stay up to date with new techniques every day to provide the best work to your clients. Owning high-quality and cleanest tools is the safest investment you can make in your tattoo business and make money from it. 

Learn the Importance of Saying No

Now that you have a location, studio, and plenty of customers with numerous requests. But there are going to be a few times when the request your client has made is out of your skills or maybe as an expert, you just know that this particular design won’t heal well in the placement, stand your ground, and say no without worrying about the profit or loss. Experienced tattoo artists never tattoo kids even if their parents tell them to do so. Sure, turning down clients may cost you some instant money but that money will be of no use if it costs your reputation in the end.

Have an Online Booking System

Among the list of all the ideas to boost your tattoo business and make money, an online booking system is a necessity. Where your clients can book a seat for themselves and access the available slots in real-time. We have an equivalent solution for you, Picktime. Picktime is tattoo studio appointment scheduling software designed to streamline all your studio’s tasks and services. 

Even if you don’t have a website with Picktime you’ll get a customized booking page and a unique URL for your business. Using Picktime you can book appointments 24×7 with SMS & email reminders. Picktime will also give the ease of handling payments and invoicing just integrate with your favorite app – PayPal, Square, or Stripe. Not only this, get customized booking forms, multiple location access, 24×7 email support, attendance & waitlist, end-to-end detailed report of account activities & upcoming events, and all other business-related activities. What are you still waiting for, sign up for free today with the best-rated tool in the industry. 

There’s no such need to follow hard and fast rules in order to start a tattoo business and make money. Pick the right location, manage your cash flow, keep up with your skills, and stay good in your behavior, within no time your plate will be full. 

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