A website audit is a great way to figure out how your site is performing and where it’s falling short. It can also help you identify any potential issues that might hinder your SEO or conversion rates. A thorough site audit should cover everything from technical issues to content quality and duplicate content—all aspects of which are crucial for optimizing your site. Want to know more about site audits join our Digital Marketing Course Online.

What Is a Site Audit?

Site audits are essentially a process of analyzing all aspects of a website. This can be done manually or with the help of a tool, and it can be done on your own or hired by a professional. You may choose to do this free of charge or for a fee (this is where the site audit services come in).

The goal is to get insights into how well your site is performing and where you might want to make improvements. These insights could include things like:

  • Is there enough content? Does it have good quality and relevance? Are people finding it helpful?
  • What about SEO? Are my keywords being targeted correctly?
  • Where could I improve my user experience (UX)? Do my forms work well for users? Is my navigation easy for them to use? Is there anything else I can do better on this front as well?”

Why You Should Perform a Regular Site Audit

It’s important to perform regular audits of your site because they can help you determine whether or not your site is up-to-date and in line with Google’s ever-changing guidelines.

The following are just some of the things that you might be able to discover through a site audit:

  • Number of pages on the website, including duplicate content and broken links
  • The quality of articles on each page (e.g., if they have spelling errors)
  • How well optimized each article is for keywords

Step 1—Identify the Goal(s) of the Audit

The first step to any audit is identifying your desired outcome. Knowing the goal(s) will determine how you go about measuring everything, and will help you evaluate if the site is meeting those goals or not.

For example, if your goal is for people to find information quickly, then you might want to make sure that search queries are being found in the first page of results. However, if your goal is for customers to purchase products from a certain section of the website (eCommerce), then you might want to ensure that each product has an image and price listed next to it so users can make their purchasing decision right away without having to click through several pages or look elsewhere online (Google Shopping).

It’s important that these goals are specific and measurable so that we have something concrete with which we can compare our data later on during analysis—it’s not enough just saying “I want more visits!”

Step 2—Crawl Your Site and Fix Technical Issues

The second step to performing a site audit is to crawl your site and fix technical issues. Crawling means that you are using a computer program to analyze the content on a website. It will look at all of the pages on your website and analyze them for broken links, duplicate content, and more technical issues.

To get started crawling your site, you need to install an analytics software tool like Google Analytics or Piwik on your server (where all of your files are stored). Once installed, these tools will gather data about how people use your website and allow you to see which pages they visit most often as well as how long they spend reading those pages.

Once installed, these tools can provide you with some valuable insights into how people use different features of your website—but they also come with limitations: They only show broad trends instead of specific details about individual users or sessions (i.e., visits). For example: While Google Analytics might tell us that 95% of visitors read an article about “how-to” articles before reading another article about “why-to” articles—it doesn’t tell us anything about whether there were any individual readers who failed because this content wasn’t accessible by screen reader technology! So while these tools are useful for understanding general patterns in user behavior (e., where people tend to go first), they aren’t necessarily helpful when trying to determine whether *your* users would have trouble finding information within each section because there aren’t any headings present.*

Step 3—Review Your Analytics for Performance Issues

Analytics are your website’s data dashboard, providing you with insights into how users are interacting with your site and what they are doing on it. Analytics data can help you identify issues with user experience and conversions, as well as opportunities to improve both.

The analytics you should review for performance issues include:

  • Bounce rate — the percentage of visitors who leave a web page without interacting further
  • Pages per visit — the average number of pages viewed by a single visitor during their session
  • Average session duration — how long customers spend on each page before leaving or making another action (e.g., adding an item to the cart)

Step 4—Audit Your Content for Completeness and Duplicates

In this step, you’ll need to check your content for completeness and duplicates. You should also look for any pages that may be missing and/or outdated, as well as any that are missing but shouldn’t be.

You can do this by going through each page individually and checking its title tag, meta description, body text (including alt tags), images (and file names), and links. This can be done manually or by using a site audit tool like Screaming Frog or DeepCrawl if you’d rather automate it instead of doing it yourself in order to free up more time for other tasks on your list.

You should do a site audit at least once per Month

You should do a site audit at least once per month to make sure you’re not missing any critical issues or opportunities. Site audits are an important part of making sure your website is performing well and ranking highly in search engines. The most common mistakes that webmasters make are either having no site audit or running them infrequently, but it’s best to run them on a regular basis so you can identify potential problems before they become big issues for your business.

You can find a ton of valuable information during these audits, including:

  • Technical issues like broken links, outdated content, and poor coding practices
  • Content gaps (for example, if there isn’t enough text on the page)
  • Outdated keywords (if they’re not being used anymore)


By completing a site audit, you can ensure that your website is performing at its best and ensuring the right content is being shared with the right people. This will help you save time, money, and energy in the long run!

By admin

Leave a Reply

Your email address will not be published.